Design & Art Direction
You recognize a strong brand at a glance. We create visual identities that capture attention, tell a story and build a lasting emotional connection with your audience.
What we do
Decode your brand
Understand every attribute of your brand — its history, values, market — to build an identity that rings true.
Create a unique identity
Design a memorable visual system — logo, typography, colors, iconography — that captures the essence of who you are.
Define your visual language
Set the visual rules that make you unmistakable — consistent across every touchpoint, from screen to paper.
Explore visual worlds that didn't exist yesterday
New creative tools to craft visuals, moodboards and concepts that were unimaginable until now.
Roll out the brand across every touchpoint
Bring your identity to life everywhere — website, social media, packaging, signage, video, motion design.
Create a living brand!
The ultimate goal: a brand that breathes, evolves and builds a lasting emotional connection with your audience.
Meaning before form
Every project begins with an immersion in your world. We decode your brand, analyze its attributes, understand what makes it singular — before touching a single pixel.
Nothing is decorative. Every graphic choice — a color, a typeface, a space — is guided by meaning. We strip away the superfluous until only the essential remains, and that essential becomes impossible to forget.
From logo to motion design, from packaging to website — the brand unfolds with consistency across every touchpoint, driven by rigorous art direction.
What we bring you
The exacting, sensitive eye of an art director
Visual identities built to last, not to follow trends
Total consistency from logo to motion design, from print to digital
Creations rooted in meaning, driven by bold aesthetics
Our ambition: brands that outlast trends.
Meaning, aesthetics, impact — united.
The power of the collective
At Studio 1789, design never works in isolation. Paolo collaborates directly with Michelle (strategy) and Gaël (web development) so that every creation is grounded in strategic vision and comes to life through interfaces that actually perform. That's what happens when strategy, design and code share the same table.
Frequently asked questions
What is art direction?
What is the difference between visual identity and brand guidelines?
Can you rebrand visually without changing the name?
How long does it take to create a visual identity?
Related projects
Our other expertise